Google is at least as concerned as you that your ads perform well on your site. And they have gone to some work to provide the information you need to optimize your AdSense.
What's fascinating to me is that everyone apparently not bother to read their advice. And even some who do, fail to apply it.
However, you should be aware that simply using their advice does not guarantee success ads and decent CTR (Click Through Rate). How many times did you hear this? You have to be tested. You have to try alternatives and see what really works best for you, on your pages, with your content and your visitors. Test, test, test a little more. Track your results, analyze them, try variations. Too many of us do not test. We hear the mantra, but we are not doing the job.
First, let's see if we can get an idea about its location. (The chart is included in the article on my site or you can take a look at Google on the link included below) Generally, above the fold, in the middle of your content, below top navigation is the best location. Not immediately below what is good, but not quite as warm. In a left sidebar, to the immediate left of primary or below the main content of content are also good. Most of the other sites are generally colder.
Again, you need to test and you need to consider the behavior of your users - and their behavior may vary on different pages with different kinds of content. Google suggests that in some cases, such as articles, the best place may be at the end of the article. To quote Google, "It's almost as if users finish reading and ask themselves, what can I do now?" Well targeted relevant ads right it may provide the answer.
Do Assuming that not blindly stick a nice big rectangle in the center above the fold will. It can, but depending on your content, it can disrupt or inconvenience your users.
Users tend to focus on content, navigation and to a lesser extent graphics. positioning of your ads near these elements often work well - if these ads are targeted to the needs of your visitors.
three artists among Google ad formats are the big rectangle 336X280, 300X250 rectangle integrated and 160X600 Wide Skyscraper. Google said that all formats tend to do better than most. One reason may be that it is perhaps easier to read because they have fewer line breaks and require less eye movement. however, you need to use formats that fit your pages. Once again, you need to test, but again you pages to adapt to an ad format may not be a reasonable alternative and you may find a different format that actually gets better results.
Now, we come to color. Wisdom Conventional indicates that the colors which tend to blend into your content do better. Some even suggest that the colors that make the ads look like part of the content are best. Personally, I think everybody really believes these ads are anything but ads, but who knows. Google said that you can see that the colors to be happy with your raise - or perhaps vice versa. This is absolutely an area where you need to test systems replacement color. Going with the conventional wisdom usually works pretty well, but not test, you may be leaving a lot of money on the table.
Google allows you to have up to three sets of ads and one link on your pages. If you have long pages with lots of text, can only use the classified ads or in a niche with a large ad inventory, multiple units can pay off. Keep in mind that the method of ads that work towards higher value ads are delivered to the first ad block encountered in your code. Always make sure that this first ad is displayed in the best location (yeah - test). You want the higher paying ads to be hot in the first location on your page. Locations weakest can obtain lower prices for ads. And if none is available, then nothing happens if you have another ad URL in your code Google. To maximize the monetization you should URLs including alternate ad, especially if you are putting multiple units on a page. use of an alternate ad URL also eliminates the possibility of being served PSAs (Public Service Announcements). It's your real estate, maximize your performance.
Nothing here is secret. Except for the use of the Web announcement of substitution, all of this information is available from Google Optimization Tips - http://www.google.com/support/adsense/bin/static.py?page=tips. html. You can buy books and courses, visit a dozen forums and, in the end, he returned to what your visitors on your site. The best thing is that you can get general advice. This means on average results many sites, many types of content. If you are serious about what you can do to really maximize your returns AdSense, there is only one thing to do - test. Whether d 'AdSense, opt-in, copy, headlines - anything with a measurable result that you can follow - then the way to improve is to test and keep on testing.